British Eventing
British Eventing Life printed and digital magazine
The official member magazine and content website of British Eventing, the governing body for the sport of eventing – a unique combination of dressage, cross country and show jumping – in Great Britain.
British Eventing Life is the official magazine for British Eventing, the governing body for eventing, with a readership in excess of 48,000 per issue.
Read by riders, owners, coaches, volunteers, organisers, supporters and enthusiasts of the sport, British Eventing Life is published quarterly in print and as a digital edition. As a popular member benefit, the magazine needed to burst with must-have information, expert advice and engaging features to make it the must-read title for the sport, reflecting the passion, commitment and lifestyle of British Eventing members.
Multi-platform
As British Eventing’s content and commercial partner, we expertly produced all printed and digital content, from writing and commissioning, through layout, graphic design, photography and proofing to print and distribution.
As well as producing a digital edition of the magazine for those who prefer to read on screen in a magazine layout, we also redesigned and relaunched the online home for the magazine, britisheventinglife.com, carrying magazine and supplementary shareable content for members and non-members alike. Web content was also communicated through British Eventing social channels, reaching more than 113,000 followers.
We introduced a new magazine e-newsletter too, distributed to more than 30,000 contacts monthly, sharing all of the latest web content, and British Eventing and sponsor messages.
Commercial
We managed all commercial elements of the magazine across print and digital channels, working with respected brands from the equestrian industry, as well as leading lifestyle brands, on numerous advertising and sponsorship opportunities. British Eventing Life offered them unrivalled access to riders, owners, organisers and equestrian enthusiasts who are all part of the highest ABC demographic participation sport in Britain.