Baked In
Bake It
A vibrant, compact monthly magazine delivering engaging features, tips, recipes and lifestyle content exclusively for Baked In’s baking kit customers.
Baked In offers exciting baking kits delivered to customers’ front doors. Its highly popular monthly Baking Club subscription boxes contain all the dry ingredients needed to whip up deliciously creative cakes and flavoursome breads along with easy-to-follow recipe cards.
Our brief was to directly engage further with Baked In’s customers, and increase awareness of the Baked In brand and its range of products.
Our recipe for success was Bake It magazine – a short and snappy but content-packed monthly magazine for Baked In Baking Club customers, dispatched within the recipe boxes.
Providing inspiration, expert baking tips and advice on techniques, the lowdown on seasonal ingredients, lifestyle features, supplementary recipes and much, much more, this compact and handy magazine was created to be easy to dip in and out of while baking or planning the next masterpiece with a cup of tea.
Our expert editorial and design teams created a punchy, bright and accessible design, seamlessly integrating Baked In’s new branding. With the busy home baker in mind, our finely honed content was presented in easily absorbed segments, with pull-outs, signposts and graphic devices carefully positioned in the layouts to catch the reader’s eye and ensure reading ease.
Supporting the magazine, complementary brands were offered the opportunity to place advertising of interest to the audience, as well as to have their products profiled in lifestyle features – a service handled throughout by our commercial team.