As businesses face rising costs in every direction, it’s hardly surprising that cost cutting is at the top of many agendas. For some, cutting their marketing spend is a no-brainer, after all, it’s a non essential, right? Absolutely not! Savvy business owners know that investing in their marketing strategy, especially during the tough times, can lead to an increased conversion rate, more repeat purchases, and a better relationship with your customers.
Here are just some of the reasons why it’s more important than ever to invest in your marketing strategy.
Brands that maintain a high level of brand awareness are likely to generate more revenue, because potential customers have an element of familiarity with your logo or name. This could be because your brand is mentioned in the trade press, your SEO has led to them discovering you easily on Google or because they’ve seen sponsored ads on Instagram. A heightened brand awareness can also lead to repeat purchases as customers build trust in your brand.
If you dedicate time and resources into your SEO strategy (or outsource it), this can lead to organic growth and sales, as customers are more likely to discover your business as they search on Google for the services they require. Rather than relying on interruptive ads and cold calling, SEO can also improve your brand awareness and increase your customers’ trust in you and your product.
The best thing about SEO is that it doesn’t have to cost you anything. By dedicating time to your digital marketing such as your website and blog, you can really improve your SEO ranking.
If you dedicate money and resources into your marketing strategy, make it work hard for you by repurposing it so that you can reach more customers in different ways. Did you write a fantastic blog offering customer advice? If so, turn it into? Turn it into an Instagram story or pop it on a monthly newsletter.
Marketing isn’t purely about big budget campaigns. It’s about building a community with your customers and driving engagement. If your customers feel understood and listened to, they will be far more likely to trust your brand and come back to you time and time again. Customers can be your biggest advocates and can help you achieve huge strides in marketing by building an organic buzz offline for you by talking about their positive experience of your products or services.
Not sure where to start? Don’t worry, we can help. Get in touch for a free consultation about how your business can benefit from our marketing expertise, or have a read of our portfolio here.
