To create stand-out event branding that would help to establish the Unitas Wholesale annual conference as a high quality, must-attend industry event, tying together the company’s existing corporate branding with a creative design to catch the eye and communicate excellence, professionalism and flair.
As it was the first conference the new company was to hold following a merger, we knew how important it was to amplify Unitas’s new identity, so we used the same colours and font to maintain corporate identity.
The graphic element of the logo, the ‘feathers’, represents the change the company has gone through, projecting growth and dynamism. We carried the elements through the print and digital applications, maintaining the same look and feel.
The branding worked beautifully across all conference elements from lanyards to the conference brochure and stage backdrops to create a striking centrepiece for the conference, and establishing a strong identity for the five-day event.
The Bright Media Agency team clearly understood the brief and worked hard to develop a look and feel that was in keeping with our vision. Adding a touch of design magic they created a beautiful end result that manifested itself throughout the conference collateral to create a strong brand presence that we were delighted with